Avery Dennison Apparel Solutions

Shot over a six-day period in Los Angeles, this bespoke collection of lifestyle images, featuring LA Denim culture, the surf and skate scene, and sports, fitness, and wellbeing influencers, showcases the client’s materials in prominent retailers. From technical weave structures in footwear and sportswear to biodegradable tags in surfwear and intelligent labelling via RFID, it was important to show a full range of end users in the images produced.

All production was remotely managed in the UK in collaboration with Image Grove Productions in LA