As a kid, I played cricket and I was a bit of a slogger, the bat I had was a SS Jumbo, this bat was designed and created by the Surridge family so this job had added interest for me.

Commissioned by We Launch I followed the process from wood yard to wicket documenting the creation of a new line of bespoke bat’s designed by John Surridge for Swannack.

Working closely with Stuart Lang creative director at We Launch we created the visual look for the new luxury cricket brand that would enable it to be perceived as a classic British sports brand.