Shot on location in the three Belgium cities of Liège, Brussels and Wavre, we created a collection of images for GSK to use across the Vaccines side of the business.
Shooting in locations including the iconic Liège-Guillemins railway station designed by Santiago Calatrava in Liège, a family home in Wavre and a town house in Brussels we shot young and old connecting the demographics that use vaccines. Commissioned directly by the GSK brand team in the UK we spent 4 days shooting a great collection of captured moment’s and the final select’s have a lovely loose feel to them.
As in the tradition of the BBC’s Planet Earth, shoots like this are not always smooth sailing. Shooting in a working train station with health and safety and kit restrictions wasn’t easy and the language barriers with a cast of “real people” was a real challenge (my poor culinary French didn’t seem to work) but all in all it made the experience one to remember.Share on Twitter Back